Trademark & Licensing Frequently Asked Questions

Yes, it is important for the University to protect the trademarks and controlling their use will maintain their value. To start the request process, please contact the Office of Advancement.

All items bearing University marks must be produced by a licensed vendor regardless if they are for resale or giveaway.

GSU takes seriously the responsibility that comes along with trademark ownership and will take appropriate action to ensure GSU trademarks are adequately protected.

For information on the licensing process, go to the How to Become Licensed page.

A list of GSU’s registered and common law marks can be viewed on the University Marks & Logos

Only those who have been approved through the CLC licensing process.

No, it is not permissible to embellish products with GSU trademarks.

No, when ordering a product, the design must contain a GSU trademark to help brand and tie your student organization or department to the University.

All uses of the University trademarks require permission from the Trademark Licensing Office. Please email your request to

CLC is a division of IMG Worldwide and is the nation’s leading collegiate trademark licensing and marketing company. CLC acts as GSU’s exclusive trademark licensing agent.

For information about ordering GSU branded products please click here.

Yes, each order should be submitted and approved. Branding standards for the University can change. This will ensure your design is current and in-line with branding standards.