About the Office of Strategic Communications and Marketing 

The Office of Strategic Communications and Marketing (SCM) is the central marketing and communication team for Grambling State University. The aim of SCM is to advance the brand of the institution through the strategic dissemination of meaningful content, insightful engagement with nascent topics, and the illumination of institutional success and impact for the purpose of inspiring enrollment and investment. Our approach focuses on uplifting the impact provided by the Grambling State University experience. Through branded marketing campaigns, social media, public relations, web development, brand education, and licensing, we support and uphold the Grambling State brand and identity – strengthening our uniquely curated voice.

What We Do

Our daily aim is to tell the Grambling State story with intention and impact. When you engage with us, the questions we seek to answer will always focus on why we're doing it, who we're targeting, and how we will track or measure success. The role and scope of the services we offer use those imperatives as the guiding principle to introduce, inform or illuminate stakeholders about GSU. This is accomplished under two umbrellas:

Institutional Branding and Visibility

  • Brand management
  • Logo licensing and trademarks
  • External media relations (writing, pitching)
  • Sports Information
  • Social Media Strategy and Engagement
  • Photography
  • Crisis communications
  • Internal Communications
  • Paid advertising and media placement
  • Web content management
  • Graphic design
  • Print and digital publications
  • Data Management & Analytics
  • Client Services
  • Vendor Management
  • Presidential communications and programming
  • Externally-Focused Divisional Communications

Consultation and Support

  • Brand Ambassador Training
  • Consultation and execution for major projects
  • Internal Communications Support
    • New and emerging activations
    • Brand protocols, policies, and procedures
    • Web content system management and functionality
  • External Communications support
    • Subject matter expert development
    • Op-Ed consultation and development
    • Media training

 

 

Request Services

Whenever possible, the preference is to start with a consultation. Rather than focusing first on the end product or the next event, we need to understand the big picture of the programs or services you offer and the people you reach. From there, together we can determine the best tactics and timeline for a particular project and can complete the appropriate project request forms.

Project Request 
Use this form to initiate consultation and strategy for new or existing marketing materials.
 
News/Announcement Request
This form is your go-to for campus emails, press releases, or submitting a story idea.
 
Photo/Video Coverage Request
Use this form to schedule a headshot, photo shoot, or coordinate photo/video coverage for an event.


Artwork Approval Form
If you have created items for external distribution or production, use this form to submit them for review and approval.

Campus Community Assets

This is the central point of truth for all approved assets. If you are an off campus entity in need of assets, please contact us at communications@gram.edu.