Biography
Professor Susan Billups Wiley is a dedicated educator and marketing professional with
a rich background in higher education, corporate America, and entrepreneurship. She
holds an MBA in Marketing from Louisiana Tech University and a Bachelor of Science
in Marketing from Grambling State University, where she graduated Magna Cum Laude. With certifications in customer service, online course design, and insurance, Professor
Wiley brings a unique blend of academic and industry expertise to her role as a Lecturer
at Grambling State University’s College of Business. Her career spans leadership in
student retention, academic advising, and professional development, including her
tenure as Interim Director of Retention at GSU, where she significantly improved freshman
retention rates.
Teaching
Professor Wiley teaches courses in Fundamentals of Business, Business Communication, Services Marketing, and Consumer Behavior, emphasizing practical skills and career readiness. She integrates real-world insights
from her corporate experience at State Farm Insurance and ITT Hartford into her pedagogy.
As Coordinator of the College of Business Professional Development Center, she bridges
classroom learning with internship and job opportunities, preparing students for success
in the workforce. Her innovative advising tools and workshops on customer service
and academic planning reflect her commitment to student growth.
Research Interests
Her research focuses on financial literacy among African American students, career development strategies, and the evolution of services marketing. She co-authored a peer-reviewed article on financial literacy and has presented
at conferences such as the International Academy of Business and Public Administration
Disciplines (IABPAD). Additional interests include the impact of effective communication
skills on student success and the role of experiential learning in business education.
Service & Leadership
Professor Wiley is deeply engaged in institutional and community service. At GSU,
she chairs the Academic Advising Manual Committee, serves on the Strategic Planning
Committee, and acts as liaison for the GSU/Arizona State University Real Estate Partnership.
Her leadership extends to the Greater Grambling Chamber of Commerce and Zeta Phi Beta
Sorority, Inc., where she was recognized for her community contributions. She has
organized outreach programs like "Dollars and Sense" for high school students and
led initiatives such as campus clean-ups and mentorship events. Her grantsmanship
has secured funding for retention programs, underscoring her dedication to student
success.
