Grambling State News

In its first year, the partnership between Grambling State University and EAB has led to transformational growth in both donor engagement and unrestricted fundraising. With strategies focusing on deepening connections with alumni and fostering a culture of philanthropy, the collaboration has yielded significant results, including a 222% increase in donor participation and an 87% retention rate. These metrics underscore the lasting impact of targeted efforts that align with Grambling State’s institutional values and objectives.

EAB, a leader in educational consulting and advancement solutions, partnered with Grambling State to tackle challenges in donor engagement and fundraising, beginning with data-driven outreach strategies tailored to the institution’s unique community. Leveraging EAB’s expertise, Grambling State launched campaigns that re-engaged past donors, strengthened ties with alumni, and introduced innovative outreach tools. Brandon A. Logan, Vice President for University Advancement and Innovation, praised the partnership, highlighting its role in making the university’s fundraising efforts more impactful and sustainable.

One of the most notable achievements was the collection of over $720,000 in unrestricted funds—a new benchmark that reflects the power of focused engagement strategies. These unrestricted funds are vital, as they provide the university with the flexibility to support urgent needs, strategic initiatives, and key programs, such as the Digital Library and Learning Commons. As Logan noted, unrestricted donations offer Grambling State the resources to act quickly and allocate funds where they are most impactful, allowing the university to adapt to shifting needs while also investing in long-term goals.

The 222% increase in total donors is especially significant because it indicates an expanding base of supporters, each contributing to a culture of giving that strengthens the institution. This growth was achieved through consistent communication and strategic donor outreach, both of which helped keep alumni, friends, and supporters engaged in Grambling State’s mission. The university also worked to ensure that all levels of giving were valued, enabling donors to see the impact of their contributions firsthand.

At an 87% donor retention rate, Grambling State has set an industry benchmark, reflecting a highly satisfied and committed donor base. Retention of this level signifies not only donor satisfaction but also a strong alignment between the university’s vision and the values of its supporters. By focusing on genuine engagement, personal outreach, and clear messaging about the impact of donations, the institution has built lasting relationships that position it for continued success.

The partnership with EAB goes beyond immediate financial gains; it has laid the groundwork for sustainable growth and a thriving culture of philanthropy at Grambling State. This foundation will support ongoing projects, including further investments in the Digital Library and Learning Commons, aligning with strategic priorities and enhancing resources for students and faculty.

For the Grambling State community, the success of this collaboration reinforces the importance of philanthropic partnerships that advance the mission and vision of the university. By harnessing the combined expertise of EAB and Grambling’s advancement team, the university has taken a significant step toward achieving financial sustainability and fostering a community of committed supporters who are dedicated to helping the institution grow.

With this impactful first year as a precedent, Grambling State and EAB look forward to building on their success, ensuring the university can continue offering students an exceptional education, enriched by resources and opportunities made possible through philanthropic support. Download the case study here to explore Grambling State’s partnership with EAB.